Manufacturers of transfer printing steel plates should also select customers
The current business environment is a buyer led market, with the right to choose in the hands of customers. Therefore, serving customers well is the key to gaining more customers' patronage and purchases!
And the transfer printing steel plate market is relatively large, so we don't have the ability and energy to acquire all our customers.
Although the market competition is fierce, as sellers, we still need to take the initiative to choose suitable customers for ourselves.
Under limited energy, finding suitable customers for ourselves and precise marketing is a very good breakthrough point.
What is the reason for selecting customers? The causes are as follows:
Reason 1: Not all customers will be our customers!
Competition is a competition of efficiency, and investing our energy in which customers will lead to transactions. A person's energy is limited, whether it is manpower, financial resources, material resources, productivity, or time, they are relatively limited, which determines that not all customers can do it.
By selecting customers who are suitable for your positioning, you can avoid spending costs on non customers, thereby reducing resource waste and improving efficiency!
Reason 2: Not all customers can generate profits for you
The more customers, the better? Is the customer always right? Customer is God? Are these views really correct? Under specific conditions, it can be said that emphasizing the importance of customers is crucial.
But some customers may not only fail to generate profits for you, but may also increase your costs. Not every customer can generate positive value for you, and it may also cause trouble or even risk for you.
The number of customers is no longer the standard for weighing profits, and customer quality has to some extent surpassed the importance of customer quantity. Customer quality largely determines the size of your profits.
Reason 3: If you don't choose your own customers, it will blur your positioning
If you don't position yourself as a customer, you can't market appropriate products or provide appropriate services to specific customers.
If we actively select specific clients and clarify their positioning, we can establish a distinct personal commitment image.
Proactively selecting customers is a manifestation of personal positioning, a way of thinking that transforms passivity into proactivity, reflecting our personality, dignity, and destiny.
So, boldly choose the customers who are suitable for you!